I’m a Brand Designer & Creative Lead with 18+ years of international experience in agencies and in-house teams, now working independently. I guide teams, shape brand strategies, and translate vision into high-impact visual systems and experiences.
I believe that brands are more than visuals — they are stories, experiences, and systems built to endure. My approach combines strategic thinking, creative leadership, and meticulous execution to create identities that resonate and inspire.
Throughout my career, I’ve led multidisciplinary teams, developed brand architecture, and ensured cohesion across all touchpoints — from packaging and print to digital campaigns. I thrive in collaborative environments and mentor designers to elevate their craft.
Beyond the desk, I thrive on staying active and exploring new places. I love sports — especially basketball — and enjoy the thrill of competition, whether on the court or in outdoor adventures. I’m also passionate about meeting people from different cultures and backgrounds, discovering new perspectives, and sharing experiences along the way.
expertise
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Soft Skills
Creativity I Management I Leadership
Experienced in leading projects from design thinking and strategic development to full execution across multiple platforms, including print and digital. Skilled in brand architecture, visual storytelling, and creative problem-solving, while ensuring design solutions align with business objectives. Proven ability to manage and mentor multidisciplinary teams, working effectively with diverse cultures and demographic backgrounds, from small creative groups to larger cross-functional teams.
Hard Skills
Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat Pro)
MacOS
Microsoft Office
Keynote
Google Slides
Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat Pro)
MacOS
Microsoft Office
Keynote
Google Slides
Languages
French (Fluent) • English (Fluent) • Arabic (Fluent)
French (Fluent) • English (Fluent) • Arabic (Fluent)
M&C SAATCHI - Doha - Qatar
Experience
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2020—Present
Brand Designer & Creative Lead
Freelance
Brand Designer & Creative Lead
Freelance
2023—2024
Assistant Marketing Manager I Graphic Design
Aldar Estates - Abu Dhabi - UAE
2015—2020Aldar Estates - Abu Dhabi - UAE
Associate Design Director
M&C SAATCHI - Doha - Qatar
2011—2015
M&C SAATCHI - Doha - Qatar
2011—2015
Senior Designer
Brandcentral I M&C SAATCHI - MENA
2006—2011
Brandcentral I M&C SAATCHI - MENA
2006—2011
Designer
H&C LeoBurnett - Beirut - Lebanon
H&C LeoBurnett - Beirut - Lebanon
EDUCATION
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2001—2006
Masters Degree in Graphic Design (with distinction)
USEK - Lebanon
2001
Masters Degree in Graphic Design (with distinction)
USEK - Lebanon
2001
French Baccalaureate in Experimental Science
Sainte Famille Française - Jounieh - Lebanon
Sainte Famille Française - Jounieh - Lebanon
achievements
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2013
ARC AWARDS I Grand Winner, Gold, Silver and 2x Honours
Zain Annual Report design.
ARC AWARDS I Grand Winner, Gold, Silver and 2x Honours
Zain Annual Report design.