Abraj Bay
Brand Creation
Brand Creation
Client: Abraj Bay | Luxury residential development located in The Pearl, Doha
Role: Senior Designer / Brand Lead
Scope: Logo Design, Brand Identity, Marketing Collateral, Wayfinding, Digital & Print Assets, Photoshoot Direction & Photo Library Creation
Role: Senior Designer / Brand Lead
Scope: Logo Design, Brand Identity, Marketing Collateral, Wayfinding, Digital & Print Assets, Photoshoot Direction & Photo Library Creation
CHALLENGE:
Develop a distinctive brand identity and marketing materials for Abraj Bay, a premium residential tower in The Pearl designed to attract high-end buyers and investors.
STRATEGY:
Designed a logo inspired by the architecture of the residences, translating the building’s form into a refined visual identity. Established a visual language reflecting luxury, exclusivity, and modern living, ensuring consistency across all communication touchpoints.
Designed a logo inspired by the architecture of the residences, translating the building’s form into a refined visual identity. Established a visual language reflecting luxury, exclusivity, and modern living, ensuring consistency across all communication touchpoints.
DESIGN SYSTEM:
- Logo inspired by the architecture of the towers
- Brand identity and visual language
- Marketing collateral and promotional materials
- Digital and print communication assets
- Art direction for property photography and lifestyle imagery
- Logo inspired by the architecture of the towers
- Brand identity and visual language
- Marketing collateral and promotional materials
- Digital and print communication assets
- Art direction for property photography and lifestyle imagery
EXECUTION & IMPACT:
Organised and art-directed a professional photoshoot capturing the apartments, amenities, and common areas. The resulting marketing assets and photo library supported brochures, presentations, and digital promotion.
Organised and art-directed a professional photoshoot capturing the apartments, amenities, and common areas. The resulting marketing assets and photo library supported brochures, presentations, and digital promotion.
LEADERSHIP:
Led the design process and coordinated with photographers, marketing teams, and stakeholders to deliver a cohesive brand identity and high-quality marketing materials.
Led the design process and coordinated with photographers, marketing teams, and stakeholders to deliver a cohesive brand identity and high-quality marketing materials.
