LeMallÂ
Brand Identity & Visual System
Brand Identity & Visual System
CLIENT: LeMall | Retail and lifestyle shopping destination
ROLE: Senior Designer
SCOPE: Brand Identity, Visual System, Retail & Communication Design
ROLE: Senior Designer
SCOPE: Brand Identity, Visual System, Retail & Communication Design
CHALLENGE:
A new LeMall branch opened in a strategic location within a competitive retail region. The client requested to uplift the existing logo and develop a full brand language that would be applied consistently across the retail experience and all communication channels.
A new LeMall branch opened in a strategic location within a competitive retail region. The client requested to uplift the existing logo and develop a full brand language that would be applied consistently across the retail experience and all communication channels.
STRATEGY:
Created a modern, bold yet flexible visual identity that balances recognition with freshness. The approach ensures a cohesive and engaging brand experience, adaptable across in-mall signage, advertising, digital touchpoints, and promotional materials.
Created a modern, bold yet flexible visual identity that balances recognition with freshness. The approach ensures a cohesive and engaging brand experience, adaptable across in-mall signage, advertising, digital touchpoints, and promotional materials.
DESIGN SYSTEM:
- Refined logo and typography for clarity and contemporary appeal
- Refined logo and typography for clarity and contemporary appeal
- Comprehensive brand language for retail experience and communication
- Visual elements and graphic motifs supporting a cohesive in-store and marketing presence
- Flexible system applicable to print, digital, and in-mall materials
- Visual elements and graphic motifs supporting a cohesive in-store and marketing presence
- Flexible system applicable to print, digital, and in-mall materials
EXECUTION & IMPACT:
Collaborated closely with the client and production partners to implement the new brand identity across all touchpoints. The result is a consistent and elevated brand experience that strengthens LeMall’s positioning in a competitive retail market.
Collaborated closely with the client and production partners to implement the new brand identity across all touchpoints. The result is a consistent and elevated brand experience that strengthens LeMall’s positioning in a competitive retail market.
LEADERSHIP:
Led the brand uplift and design implementation, coordinating with internal teams and production partners to ensure high-quality execution and brand consistency.
Led the brand uplift and design implementation, coordinating with internal teams and production partners to ensure high-quality execution and brand consistency.
