Souq Al Haraj
Branding
Branding
CLIENT: Souq Al Haraj | Retail marketplace
ROLE: Designer
SCOPE: Brand Identity, Visual System, Communication Design
ROLE: Designer
SCOPE: Brand Identity, Visual System, Communication Design
CHALLENGE:
Develop a distinctive brand identity for Souq Al Haraj, a marketplace known for household appliances and everyday goods. The objective was to create a recognizable and contemporary identity that reflects the character of the souq while appealing to a wide audience.
STRATEGY:
The brand concept draws inspiration from the architecture of the new souq, particularly the iconic arched facades and windows that define the space. This architectural language was translated into graphic elements to create a cohesive and memorable visual identity.
The brand concept draws inspiration from the architecture of the new souq, particularly the iconic arched facades and windows that define the space. This architectural language was translated into graphic elements to create a cohesive and memorable visual identity.
DESIGN SYSTEM:
- Logo and visual identity
- Typography, color palette, and graphic language
- Graphic elements inspired by the souq's architectural arches
- Brand applications across communication materials, wayfinding, and digital platforms
- Logo and visual identity
- Typography, color palette, and graphic language
- Graphic elements inspired by the souq's architectural arches
- Brand applications across communication materials, wayfinding, and digital platforms
EXECUTION & IMPACT:
Worked closely with the client to implement the brand identity across different touchpoints. The resulting system reflects the architectural character of the souq while creating a clear and modern visual presence.
Worked closely with the client to implement the brand identity across different touchpoints. The resulting system reflects the architectural character of the souq while creating a clear and modern visual presence.
LEADERSHIP:
Led the identity design process from concept to final applications, ensuring consistency and quality across all brand materials.
Led the identity design process from concept to final applications, ensuring consistency and quality across all brand materials.
