STARLINK
Rebranding
Rebranding
CLIENT: STARLINK | Consumer electronics and technology retailer
ROLE: Brand Designer
SCOPE: Brand Identity, Visual System, Retail Experience, Communication Design
ROLE: Brand Designer
SCOPE: Brand Identity, Visual System, Retail Experience, Communication Design
CHALLENGE:
Rebrand STARLINK, one of Qatar’s leading technology retailers, to better reflect its positioning as a destination for the latest devices, laptops, gaming, entertainment, and accessories. The objective was to modernize the brand and create a cohesive identity that could unify the retail experience and communication across all touchpoints.
Rebrand STARLINK, one of Qatar’s leading technology retailers, to better reflect its positioning as a destination for the latest devices, laptops, gaming, entertainment, and accessories. The objective was to modernize the brand and create a cohesive identity that could unify the retail experience and communication across all touchpoints.
STRATEGY:
Developed a modern and vibrant brand identity centered around the concept of exploration and discovery. The star symbol was reinterpreted as an asterisk — the character commonly used to hide passwords, referencing the digital world and ideas of connectivity and online security. This concept reinforces STARLINK’s positioning at the intersection of technology, innovation, and digital culture.
Developed a modern and vibrant brand identity centered around the concept of exploration and discovery. The star symbol was reinterpreted as an asterisk — the character commonly used to hide passwords, referencing the digital world and ideas of connectivity and online security. This concept reinforces STARLINK’s positioning at the intersection of technology, innovation, and digital culture.
DESIGN SYSTEM:
- New logotype reflecting modernity and high-tech positioning
- New logotype reflecting modernity and high-tech positioning
- Typography, color palette, and dynamic graphic language
- Visual system built around the asterisk
- Brand applications across retail environments, printed materials, and digital platforms
- Visual system built around the asterisk
- Brand applications across retail environments, printed materials, and digital platforms
EXECUTION & IMPACT:
Worked closely with an architecture studio to align the interior design of the retail space with the brand strategy and tone of voice. The result is a cohesive brand experience where identity, environment, and communication work together to create an engaging and contemporary technology destination.
LEADERSHIP:
Led the rebranding process from concept development to implementation, ensuring consistency and clarity across all brand touchpoints.
Led the rebranding process from concept development to implementation, ensuring consistency and clarity across all brand touchpoints.
