Zain Telecom - Annual Report
Editorial Art Direction & Visual Storytelling
Editorial Art Direction & Visual Storytelling
CLIENT: Zain Telecom | Leading telecommunications provider in the Middle East
ROLE: Senior Designer / Design Supervisor
SCOPE: Art Direction, Visual Concept, illustration Direction, Photography Direction
ROLE: Senior Designer / Design Supervisor
SCOPE: Art Direction, Visual Concept, illustration Direction, Photography Direction
CHALLENGE:
Zain required an annual report that would communicate the company’s vision, innovation, and regional impact while presenting complex corporate information in a clear and engaging format for stakeholders.
Zain required an annual report that would communicate the company’s vision, innovation, and regional impact while presenting complex corporate information in a clear and engaging format for stakeholders.
STRATEGY:
Developed a visual storytelling approach that combined illustration, photography, and editorial design to transform complex information into a compelling narrative. The concept focused on expressing Zain’s innovation and forward-looking vision through a distinctive visual language.
Developed a visual storytelling approach that combined illustration, photography, and editorial design to transform complex information into a compelling narrative. The concept focused on expressing Zain’s innovation and forward-looking vision through a distinctive visual language.
DESIGN SYSTEM:
- Visual concept and art direction
- Custom chalk-style illustration approach
- Photography direction and visual narrative
- Graphic language for infographics and storytelling
- Visual concept and art direction
- Custom chalk-style illustration approach
- Photography direction and visual narrative
- Graphic language for infographics and storytelling
EXECUTION & IMPACT:
Supervised the design development of the annual report while guiding the creative direction of the project. Organized and directed a photoshoot to produce imagery aligned with the report’s narrative and sketched the custom chalk illustrations used throughout the publication. The final report delivered a visually engaging communication tool for stakeholders and corporate audiences.
Supervised the design development of the annual report while guiding the creative direction of the project. Organized and directed a photoshoot to produce imagery aligned with the report’s narrative and sketched the custom chalk illustrations used throughout the publication. The final report delivered a visually engaging communication tool for stakeholders and corporate audiences.
LEADERSHIP:
Oversaw the creative execution and ensured alignment between the visual concept, photography, illustration, and final editorial production.
Oversaw the creative execution and ensured alignment between the visual concept, photography, illustration, and final editorial production.
RECOGNITION:
The annual report for 2012, titled ‘Believing in the Power of Dreams’, has been recognized and rewarded in five prestigious categories during the annual ARC Awards ceremony held in New York.
• Grand Winner / Best of International
• Gold Winner / Non-Traditional category / Telecom
• Silver Winner / Interior Design category / Telecom Asia
• Honors Winner / Non-English category / Telecom
• Honors Winner / Illustrations category / Telecom
The annual report for 2012, titled ‘Believing in the Power of Dreams’, has been recognized and rewarded in five prestigious categories during the annual ARC Awards ceremony held in New York.
• Grand Winner / Best of International
• Gold Winner / Non-Traditional category / Telecom
• Silver Winner / Interior Design category / Telecom Asia
• Honors Winner / Non-English category / Telecom
• Honors Winner / Illustrations category / Telecom
